Global trends such as urbanization, demographic changes, and technology developments are changing the talent landscape. These trends are contributing to a shift in the supply of talent at a time when demand for skills is increasing sharply. In such an economic environment, we need to continuously reevaluate and reimagine every aspect of our business — pushing ourselves to out-innovate our competitors today so we can out-perform them tomorrow. We will also need to empower our associates to meet their own individual responsibilities while embracing a collective responsibility for the success or failure of our company as a whole.
One of the biggest challenges facing corporations today is attracting, developing and retaining highly talented leaders. PepsiCo aims to engage creative and innovative employees who can fuel short-term success, while simultaneously fostering growth of the next generation of leaders whose skills, experiences and understanding of new technology will help drive our long-term success.
To attract the best and brightest in a competitive talent landscape, we strive to maintain our reputation as a great place to work. We’ve launched a refreshed employer brand for both internal and external audiences, which showcases both our market successes and a collaborative, dynamic work environment through which our associates make impactful contributions and perform with purpose. Through this platform, we are engaging with our current associates, and inspiring our teams to move farther, faster with PepsiCo. In addition, we are focused on continuing to attract top talent and encouraging candidates to bring their unique skills and experiences to our global stage.
In addition to bolstering our attraction and engagement strategies, PepsiCo’s global Talent Acquisition team has also continued to deploy a balance of both traditional and progressive recruitment methods in order to attract and retain a diverse and engaged workforce. We continue to grow our reach in traditional channels such as campus recruiting, while also pursuing proactive pipelining strategies tapping into alternative sources of talent to reach future prospects.
Attracting and retaining female leaders across global sectors remains a key component of our recruitment strategy, and we’ve partnered with leading female-focus platforms such as Fairygodboss and Mogul in order to advance these efforts. In 2017, PepsiCo landed the #4 spot on the Fairygodboss “Best Companies for Women” list.
More broadly, we continue to embrace advancements in mobile technology and have made significant mobile and digital enhancements to our external careers site, pepsicojobs.com. In addition, we’ve sustained continued growth on social media platforms with an active presence on key channels including LinkedIn, Facebook, and Twitter. PepsiCo holds a 95 percent positive/neutral sentiment rating on Twitter, along with a strong overall culture rating on Comparably, ranking in the top 20 percent of all similarly sized companies. We are proud to see our highest marks falling within the gender diversity, retention, and compensation categories. Our LinkedIn followership has soared to more than 1.8 million while also landing the #11 and # 47 spots for Brazil and the U.S. respectively for LinkedIn Top Employer list of 2018.
Lastly, PepsiCo is proud to be named on Fortune’s 2018 “World’s Most Admired Companies” list, the 12th consecutive year we have been named to this list.
At PepsiCo, we are constantly connecting with students around the country in our effort to identify tomorrow’s leaders. Our U.S. Campus Recruiting Program continues to be an important component of the company’s talent acquisition strategy. In 2017, we held more than 6,000 on-campus interviews. In addition, we continued to build upon our partnerships with external organizations focused on developing diverse undergraduate and graduate students, such as Management Leadership for Tomorrow, The Consortium for Graduate Study in Management, Prospanica, and The National Black MBA Association. We also established a new national partnership with the National Sales Network to fulfill field sales roles across every division.
These efforts yielded 2,565 student job offers with 1,816 acceptances, equaling a 71 percent offer acceptance rate. Of the 1,816 total acceptances, 819 were full-time hires and 997 were intern hires.
We continue to take a holistic approach to employee growth and engagement by deploying a variety of tools aimed at enhancing the employee experience, and seeking opportunities to enhance employees’ engagement in their career at PepsiCo. We incorporate performance objectives related to increasing employee engagement and employee satisfaction into the annual objectives for human resources employees and other key executives. By using the results of our annual and mid-year reviews, career conversations and regularly scheduled organization-wide surveys, we continually adopt the necessary changes at the enterprise, sector and work group levels to drive culture change initiatives.
In 2016 and 2017, PepsiCo conducted a series of Strategic Insights Surveys stemming from our biennial Organizational Health Survey. The survey results revealed that PepsiCo associates care about PepsiCo’s success, are passionate about career growth and believe that senior leadership is aligning associates’ work efforts with that of PepsiCo’s future success. As a result of the feedback we received from employees, we continue to leverage our strength in leadership to set future direction. We are equipping our leaders to engage in critical conversations about the kinds of career opportunities and resources that are available at all levels of the Company, and helping employees navigate through PepsiCo’s transformational change.
We offer our employees learning and development opportunities designed to broaden their skills and grow their careers. This is accomplished through a variety of innovative solutions, including My Learning, an enterprise-wide Learning Management System. Much of our curriculum is developed internally and augmented by extensive external learning content from a variety of providers. Leadership development, functional learning, and general professional skills are the mainstays of our curriculum. Users access learning content through our global PepsiCo University portal designed to help associates learn based on their unique needs and interests. Through the portal, associates can access functional college content, information on leadership programs, a wide range of professional skills resources and connections to PepsiCo career tools.
As PepsiCo’s internal global learning resource, PepsiCo University promotes a culture of continuous learning and development. Through our Global Development Council, PepsiCo University sets priorities for global classroom and online curriculum needs. There are 14 colleges within PepsiCo University:
1. Finance College
2. Procurement College
3. Sales College
4. R&D College
5. HR College
6. Strategy College
7. Information Technology College
8. Marketing College
9. Supply Chain College
10. Communications College
11. Nutrition College
12. Food Service College
13. Quality Food Safety College
14. Insights College
In 2017, 900,357 completions occurred, representing an 8 percent year-over-year increase, as well as 1,220,643 hours of completed learning, representing a 16 percent year-over-year increase. We launched new functional colleges and continued our three accelerated leadership programs to build capability for our high-potential associates around the world. Additionally, PepsiCo University provides core leadership programs for all leaders from the first transition into a management role, then the transition to leading other managers, and ultimately, the transition to Senior Management.
We respect the right of freedom of association, and this principle is embodied in our Global Code of Conduct, Human Rights Workplace Policy, and Supplier Code of Conduct. This means that, consistent with local laws, associates have the right to assemble, communicate, join associations of their choice or refrain from doing so.
PepsiCo fully complies with all laws regulating collective bargaining. In 2017, 59 percent of employees worldwide, eligible to be covered under collective bargaining agreements, were represented. PepsiCo maintains positive working relationships with union representatives.